The Motley Fool vs. Morningstar Comparison – 2024

Investing wisely requires access to robust research and reliable advice. Two popular services that provide these resources are The Motley Fool and Morningstar.

This comparison will help you understand their offerings, strengths, and weaknesses to determine which one is right for your investment needs in 2024.

Overview of Services

The Motley Fool

  • Founders: Tom and David Gardner
  • Founded: 1993
  • Focus: Primarily stock picking
  • Flagship Service: Stock Advisor
  • Approach: Long-term investment in market-beating stocks


  • Founder: Joe Mansueto
  • Founded: 1984
  • Focus: Mutual funds, ETFs, and stock research
  • Flagship Service: Morningstar Premium
  • Approach: Comprehensive research and analysis tools for DIY investors

Service Offerings

Motley Fool Stock Advisor

  • Stock Picks: Two new stock recommendations per month.
  • Resources: Includes lists of foundational stocks, “best buys now,” and access to investment research.
  • Target Audience: Suitable for both beginners and experienced investors with a buy-and-hold strategy.

Morningstar Premium

  • Research Coverage: Extensive analysis of mutual funds, ETFs, and stocks.
  • Tools: Includes Portfolio X-Ray for detailed portfolio analysis, stock screeners, and access to fundamental analyses.
  • Target Audience: Ideal for hands-on investors who prefer to perform their own stock selection.

Pricing Comparison

The Motley Fool

  • Annual Cost: $199 (often discounted to $99 for the first year)
  • Trial: No free trial offered


  • Monthly Cost: $34.95
  • Annual Cost: $249 (discounted rates for multi-year subscriptions)
  • Trial: Free 7-day trial available

Key Features and Tools

Motley Fool

  • Stock Recommendations: Focuses on providing a few high-quality stock picks.
  • Community Support: Access to forums and educational resources.
  • Historical Performance: Known for consistently beating the S&P 500 over the past 19 years.


  • Analytical Tools: Offers in-depth analyses, fair value estimates, and performance metrics.
  • Portfolio X-Ray: Helps evaluate asset allocation, diversification, and fees.
  • Comprehensive Data: Covers over 600,000 securities, including qualitative and quantitative analyses.

Pros and Cons

Motley Fool

  • Pros:
    • Great for long-term investors.
    • Simple, focused stock picks.
    • High historical performance.
    • Educational resources for all levels.
  • Cons:
    • Not suitable for day traders.
    • Recommendations are the same for all subscribers, lacking personalization.
    • Requires timely action on stock picks.


  • Pros:
    • Ideal for value investors and frequent traders.
    • Access to professional-grade tools and research.
    • Customizable and user-friendly interface.
  • Cons:
    • Some tools can be less intuitive.
    • Heavy reliance on users to interpret and act on data.
    • Performance is user-dependent, as it does not provide specific stock picks.

Marketing Approach

Motley Fool

  • Tactics: Regular upsell emails and promotional offers. Subscribers can opt-out of marketing emails.
  • Style: Fun and engaging, making investing accessible.


  • Tactics: Minimal promotional emails, focused on providing consistent value.
  • Style: Serious and detailed, aimed at more experienced investors.


Motley Fool

  • Track Record: Consistently outperformed the market by three times over 19 years.
  • Strategy: Long-term, stable investments in high-quality stocks.


  • Evaluation: Performance varies based on user decisions, as it does not provide specific stock picks.
  • Tools: Portfolio X-Ray and other tools help users optimize their investments.

Target Audience

Motley Fool

  • Best For: Investors looking for guided, high-quality stock picks to build a diversified, market-beating portfolio over the long term.


  • Best For: DIY investors seeking in-depth research and tools to actively manage and optimize their portfolios.


Choosing between The Motley Fool and Morningstar depends on your investment style and preferences.

The Motley Fool is ideal for those who want clear, actionable stock picks and a straightforward path to potentially beating the market.

Morningstar caters to more hands-on investors who value comprehensive research and prefer making their own investment decisions with professional-grade tools.

Both services offer valuable resources, but your choice should align with how you prefer to manage your investments and the level of involvement you wish to have.